How our hospitality industry and its clients can learn from our continental cousins and their relationship with respect.
Continental Europe is a refreshing breath of fresh air for any Briton looking to eat great food, drink excellent alcohol and stray away from the quintessential British features that make Britain so…British. Staying in Seville for three months I indulged in the pleasures of Tapas and lifted my restraint on alcohol (see first blog post) and suffered heavily at the hands of Vermouth hangovers. Listing off the differences between a September in England and the September I was so very much enjoying in the southern Andalusian city, I found that among cuisine and weather, the customer service, or often lack of, also proved to be quite refreshing.
I spent numerous years in and out of the hospitality industry, each time vowing never to return, each time resenting myself when I inevitably did. Working mostly in bars and pubs, I never envied those who stormed back and forth across restaurant floors waiting on tables. Low wages and long hours are what await those willing to serve the hungry and quench the thirsty.
Ask anyone who works in the hospitality industry in the UK what their frustrations consist of during their shifts, and undoubtedly interacting with clientele will be one of them. At some point in their careers pouring pints or clearing tables they’ve had a run in with at least one pompous entitled customer or a cantankerous, surly, old piss-head.
All this is to be expected from any eight to twelve hour shift in a social, customer facing environment, not all meetings with visitors can be amicable. So why should staff be forced to reciprocate amicably?
In a typical Spanish restaurant or bar, a bad attitude will be reciprocated with an equally sour tone, regardless of what side of the counter or bar it was instigated on. Why do we not exact these same standards on consumers and the hospitality industry in the UK? Why do people feel that they are by default, a social echelon higher than hospitality staff? You wouldn’t think the same of someone fixing your boiler or nursing your cat back to health, so why the big difference with someone pouring your pint?
When money goes over a counter a certain quality of service is expected and speaking out when there has been an unfair exchange of money and service is essential, not just in the hospitality service but throughout all trading, in all industries and professions.
However, In the UK hospitality workers are expected to act as cannon fodder for those who assume that paying for something, also buys them a ticket to a verbal turkey shoot.
Our British culture is a mixed bag. A history of dog-eared war fighters blended with a dose of the stiff upper lip, politeness and stoicism. Perhaps this cultural example is what makes hospitality workers so inclined to feel obliged to take shit, an industry wide pay of homage to a quiet and docile manor, forged in the grit and fire of violent adversity….Yeah, I didn’t think so either.
‘The customer is always right’ is something thrown around so much it has become a cliché of itself. We seem to have grown accustomed to a real time, cheat code free ‘god mode.’
The unbelievable speech that people take for a test drive when eating out is tantamount to that of some feudal system, the gentry speaking down to the low life serfs. Our spit shined, polished perception of our country and its hospitality is the exact reason it suffers so badly. ‘8 hours of taking shit then I’m done’ was the motto for much of my time in hospitality and this mentality is a rot in any workplace whether flipping burgers or foaming cappuccinos.
This is where the Spanish flipped us and built a class hospitality service. Operational and fast yet unrefined. Professional, career veteran waiting staff who know how to run their place of work, bring you what you want and you sit and enjoy it. However, walk in with a stick up your arse and be prepared to walk out with it shoved down your throat.
While risking a cantankerous restaurateur dismissing, or even slightly insulting you is a possibility, the sacrifice is worth it, and the remedy is simple. Give the shit back. You treat someone like dog shit, you get treated like dog shit yourself, a tried and tested practice that crosses all borders, ethnicities and cultures.
The British custom of being polite and accommodating to customers, no matter what, poses a big problem. Like internet trolls pursuing an online target, entitled and pretentious customers are all too aware that their tirades are without consequence. Unlike internet trolls however, disgruntled clientele lack the luxury of not having to look into their recipients eyes or watch them deflate, or the veins in their necks bulge with repressed anger.
So why do people feel so comfortable with behaving this way? Like a school kid telling a bus driver to fuck off, customers, like school kids, know that the price of retaliation is high for those on the clock wishing to defend their self respect.
The problem isn’t necessarily the customers, they are used to this one-sided confrontation by now. The issue lies in the sword hanging over the heads of those wanting to stick up for themselves and the culture of normalising it.
Having a customer complaint, regarding a member of staff, put to the manager used to mean future pay checks fell at the mercy of superiors, often people who had themselves climbed the ranks and were willing to humour grouchy customers with promises of sackings. This gave the dissatisfied that warm fuzzy feeling when they know someone will be standing outside job centre plus the next morning.
However, customers can now not only ruin one employees evening but also crush a businesses reputation with an online nail bomb of a review on platforms such as Trip Adviser. I can’t help but read with a hint of suspicion when I see an review scorning ‘rude’ and ‘disrespectful’ staff, knowing the unfair trade of etiquette that is expected of them, and the perceived insolence felt by self-aggrandising customers, armed with a non-filtered review site and a point to prove.
The ‘take it on the chin and smile’ attitude that we project onto hospitality workers helps no one. The strain of having to pucker up and grin whenever someone decides to flex their social muscles is enough to give anyone in the industry, for over ten years, a rough case of stomach ulcers.
It makes patrons believe they have some sort of diplomatic immunity and reduces the amount of passionate and would-be qualified people building careers in the industry.
Having worked in the hospitality industry I know what it means for someone to speak to you nicely and to be spoken to like waste. Being treated like a person and not a waiter droid makes a huge difference in your day, However, being treated with the respect of someone who will defend themselves when slighted, is where an industry grows and people learn that respect comes from far deeper than a restaurant bill.

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